When Renzo Rosso founded the company in 1978, he wanted to be a leader in this industry, so surround himself with young, talented and innovative people. Dreamed up the most dynamic and diverse models to impress and attract people, so give complete freedom to design models.
That is why the company is producing unique and high quality models jeans, clothes and accessories bearing the youthful spirit and disciplined avant-garde. All turned their backs on tradition production methods and design solutions, brand Diesel is not only a leader in this field, but part of youth culture.
Today Diesel is distributed in over 80 countries and has over 5000 stores.